I was once speaking to an author about building his profile and helping him to working out ways he could get more publicity. This author wasn't craving fame for the sake of it. His primary aim was to sell more of his books. As an author of a business book, he was an expert in a very specific niche.
From the outside, it looked like his profile-building efforts were working. He was featured in magazine articles, interviewed on blogs and podcasts and even scored what many people consider to be the Holy Grail ... an appearance on a morning television show.
However, he confided in me that he felt exhausted – and wondered whether all his efforts at getting publicity … Read the rest
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